Audience Segments

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Registration Demographics​

  • Age
  • City
  • Country
  • Education Level
  • Email
  • Employment Status
  • Ethnicity
  • First Name
  • Gender
  • Household Income
  • Industry
  • Job Title
  • Last Name
  • Marital Status
  • Mobile Device Type
  • Mobile OS
  • Mobile Phone #
  • Ages of Children in Household
  • Primary Language
  • Profession
  • State/Province
  • Street Address
  • ZIP/Postal Code
  • Region
Region
  • 18%Northwest
  • 23%West
  • 37%South
  • 21%Midwest
  • 1%Other
Age
  • 7%13 – 17
  • 24%18 – 24
  • 27%25 – 34
  • 18%35 – 44
  • 13%45 – 54
  • 11%55+
Marital Status
  • 36%Single
  • 9%Divorced
  • 11%Decline to answer
  • 7%Living with partner
  • 33% Married
  • 2%Separated
  • 2%Widowed
Gender
  • 51%Male
  • 49%Female
Ethnicity
  • 3%Asian
  • 10%Hispanic/Latino
  • 59%White/Caucasian
  • 4%Pacific Is
  • 12%Black/African American
  • 12%Other
Household Income
  • 25%$0 – $19,999
  • 13%$20K – $29,999
  • 9%$30K – $39,999
  • 9%$40K – $49,999
  • 10%$50K – $59,999
  • 11%$60K – $79,999
  • 7%$80K – $99,999
  • 10%$100K+

Profiles

  • Age of Company
  • Budget Oversight
  • Business Travel Business-Related
  • Computer Brand
  • Computer Operating System
  • Computer Usage

  • Decision-Making
  • Income Industry
  • IT-Related
  • Job Role/Title
  • Linkedin Usage
  • Mobile Phone Usage

  • Number of Employees
  • Number of Locations
  • Office Location-Type
  • Office Equipment Used
  • Organizational Revenue
  • Total Investable Assets

  • Acne
  • Atrial Fibrillation
  • ADD/ADHD
  • Alcohol consumption
  • Allergies
  • Alzheimer’s Disease
  • Anxiety Disorders
  • Anorexia/Bulimia
  • Arthritis
  • Asthma
  • Autism Back Pain
  • Bipolar Disorder
  • Blood Disorders BMI
  • Botox Usage
  • Cancer – all types
  • Chronic Pain
  • Colitis
  • COPD

  • Crohn’s Disease
  • Cystic Fibrosis
  • Deafness
  • Dementia
  • Depression
  • Diabetes (Type I & II)
  • Dietary Habits
  • Emphysema
  • Epilepsy
  • Erectile Dysfunction
  • Exercise Habits
  • Fibromyalgia
  • Gastric Bypass
  • Surgery General
  • Surgical procedures
  • GERD
  • Glasses/Contacts Usage
  • Glaucoma

  • Gout
  • Gym Membership
  • Gynecological
  • Disorders
  • Headaches (minor)
  • Hepatitis (all types)
  • High Blood Pressure
  • High Cholesterol
  • Hypertension
  • Infertility
  • Insurance
  • Irritable Bowel Syndrome
  • Lupus
  • Medication Usage
  • Menopause
  • Migraines
  • Multiple Sclerosis

  • Obesity
  • Osteoporosis
  • Parkinson’s Disease
  • Participation in Clinical Trials
  • Physical Activities
  • Plastic Surgery
  • Pneumonia
  • Psoriasis/Eczema
  • Rheumatoid Arthritis
  • Schizophrenia
  • Shingles
  • Sinusitis/Rhinitis
  • Sleep Disorders
  • Smoking Habits
  • Strokes
  • Ulcerative Colitis

  • Acculturation Level
  • Citizenship
  • Country of Birth
  • Immigration Generation

  • In-Community Environment
  • Language usage in home
  • Language usage out of home
  • Media Consumption In-Home(Internet, TV, Print & TV)

  • Primary Language
  • Secondary Language
  • Social media usage
  • Years lived in us

Additional Demographics

  • Auto Insurance Provider
  • Automotive Usage Habits
  • Car Type
  • Color
  • Future Automotive Purchase Intent
  • GPS Navigation
  • Hybrid Ownership & Usage
  • New/Used Vehicle
  • Number of Vehicles in Household
  • Ownership/Lease

  • Service/Repair Location
  • Shopping Source Used
  • Specialized Vehicle Ownership
  • Vehicle Payment
  • Type
  • Vehicle Purchase
  • Amount
  • Years Driving
  • Years Owned

  • Alcohol Budget
  • Alcohol Categories/Brands
  • Alcohol Consumption
  • Baking Frequency
  • Bottled Water
  • Categories/Brands
  • Consumption Frequency
  • Coffee/Tea
  • Categories/Brands
  • Consumption Frequency

  • Cooking Frequency
  • Frequency
  • Fast Food Visitation
  • Food Budget
  • Food Categories/Brands
  • Grocery Shopping Habits
  • Organic Food Consumption
  • Restaurant Visitation
  • Soda Categories/Brands Soda Consumption

  • Administrative & Executive Assistants
  • Administrator
  • Analyst/Senior
  • Analyst Architect
  • Assistant Manager/Assistant Director
  • Assistant VP
  • Associate/Senior
  • Associate
  • Attorney
  • Audiologist
  • Business Development Directors
  • Buyer
  • Certified Public Accountant
  • Chairman/Board Member
  • Chemist/Scientist
  • Chief Executive Officer
  • Chief Financial
  • Consultant
  • Controller
  • Counselor
  • Customer Service
  • Dentist/Dental Hygienist
  • Designer
  • Director
  • Directors
  • Director/Department Head
  • Editor/Writer
  • Educator
  • Engineer
  • Executive Officer
  • Executive VP/Senior VP Financial Advisor
  • Fireman
  • General Manager
  • Government
  • Graphic Designer
  • Human Resources
  • IT Consultant
  • IT Manager

  • Manager
  • Marketing Manager
  • Military
  • MIS Director
  • Nurse
  • Occupational/Physical Therapist
  • Operator
  • Opticians/Optometrist
  • Owner/Principal
  • Officer Chief Information
  • Officer Chief Operations
  • Officer Chief Technology
  • Officer Computer Analyst
  • Pharmacist
  • Physician
  • Planner Police Officer
  • President
  • Product Manager
  • Programmer
  • Project Manager
  • Psychologist
  • Publisher/Producer
  • Representative/Sales
  • Representative Database Administrator
  • Secretary
  • Senior Manager Server Architect
  • Social Worker
  • Software Developer
  • Speech Pathologist/
  • Student Supervisor
  • Systems Administrator
  • Technicians/Technician Specialists
  • Tradesman/Trade Specialist
  • Treasurer
  • Veterinarian
  • Vice President
  • Web Developer
  • Webmaster

  • Cable TV
  • DVD Ownership
  • Magazine Categories
  • Movie Interests
  • Movies Purchased From TV
  • Magazine Subscriptions
  • Number of DVDs

  • Number of Hours of TV per week
  • Number of Movies at Theater per Year
  • Online
  • Purchased per Year
  • TV Viewing
  • TV Show Categories

  • Frequency of Play
  • Gaming Accessories Used
  • Gaming Communities

  • Gaming Platforms
  • Owned Video Game Types
  • Video Games Owned

  • Appliances in Home
  • Method of Survey
  • Musical Interests
  • News Consumption
  • Participation

  • Pet Ownership
  • Political Interests
  • Reading Habits
  • Religious Affiliation
  • Teen Hobbies and Interests

  • Daily Hours Spent
  • Mobile Application Usage
  • Mobile Brand
  • Mobile Operating System
  • Mobile Phone Activities

  • Mobile Phone Number
  • Mobile Phone Provider
  • Number of Household Mobile Phones
  • Religious Affiliation
  • Types of Mobile Research Projects

  • Banking Institutions Used
  • Credit Cards Used
  • Investable Assets
  • Type & Ownership of Residency
  • Years at Present Location
  • Childcare
  • Fertility Formula Usage
  • Number/Age of Children
  • Parenting Style
  • Pregnancy
  • Shopping Preferences
  • Household Products
  • Product Ownership
  • Purchase Decision-Making
  • Shopping Budget
  • Channels Used
  • Daily Hours
  • Number of Followers/Friends
  • Privacy Outlook
  • Social Media
  • Computer Ownership
  • Electronic Ownership
  • Email Usage
  • Frequency of Online
  • News Consumption
  • Internet Connection
  • Type at Home
  • Internet Usage
  • Online Shopping Habits
  • Printer Ownership
  • Social Media Usage
  • Software Usage
  • Tablet Usage
  • Webcam Ownership
  • Car Rentals Used
  • Cities Visited
  • Countries Visited
  • Cruising
  • Hotels Visited
  • Investable Assets
  • Leisure Trips Per Year
  • Loyalty Programs
  • Type & Ownership of Residency
  • Vacations Taken
  • Years at Present Location
Real People. Quality Data. Faster Answers.TM