Why is our B2B panel better?
We employ a multi-pronged approach to quality with over fifty technological checks designed to test authenticity.
We capture phone numbers and perform outbound caller verification.
Our screening utilizes Microsoft taxonomy, the standardized approach to workforce classification.
We utilize custom-designed workforce-related red-herring questions to help test authenticity and expertise.
We use third-party sources such as LinkedIn to help validate the information our panelists share.
We have developed an algorithmic approach that looks at various behaviors, previous responses, and external sources. This solution delivers a “Biz Score” and helps our team assess ongoing quality.