Our History: Making Sampling Better

Innovate is not only the name of our company, it’s our philosophy and our driving force. Our founders are the early pioneers of the modern digital sampling industry, creating world-class companies in uSamp and goZing.
  • 1999

    Founded goZing.com, one of the first online panels
  • 2001

    Created the first supplier affiliate network dedicated to market research surveys
  • 2003

    Created the first priority-based sampling router
  • 2008

    Founded uSamp, which introduced automation to sampling
  • 2010

    Created Sample Market, the first self-serve sampling platform
  • 2011

    Created the first buyer APIs for programmatic sampling
  • 2012

    Created the first mobile sampling platform with geo-location and push alerts
  • 2014

    Founded InnovateMR to push to the next level of quality and speed of delivery
  • 2018

    Launched Pegasus, the second-generation automated sampling platform
  • Looking to the future, we’ll continue the pursuit of constant innovation.

We Paved the Way in Sampling

In 1999, when our leaders entered the space, there was no foundation for how a sampling business should work. The technology we designed and built reached a new world of survey respondents – fresh panels with the greatest breadth and depth of demographics, interests, beliefs and geographies.

Targeted Samples

Over the years, we’ve scaled these global panels to millions of registered survey respondents. While size is impressive, it does not eclipse our commitment to quality.

DIY Sampling Technology​

Our team also led the way in self-service sampling. Our technology solutions enable clients to conduct DIY-sampling in the easiest way possible.
Real People. Quality Data. Faster Answers.TM