Innovation and technology drive everything we do. In fact, we were the early pioneers of the modern digital sampling industry. Our Consumer and B2B panels power thousands of research projects each year, for some of the world’s most renowned brands. Download our panel book.

Faster Answers™

Our speed in launching projects and our sampling platform efficiency translate into lower costs, quicker decision making and ultimately…faster insights.



Quality sampling is priceless. We take a hard line on quality, consistently working to strengthen controls, vet panelists, measure respondent honesty and prevent fraudulent responses.

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Widest Reach

Whether you need cereal purchasers in Canada, tech decision-makers in South Korea or moms with babies in the US, we’ve pioneered panel recruitment programs to find audiences across the globe.

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By applying out-of-the-box creative thinking with exceptional service, Innovate offers a superior panelist experience and timely delivery of relevant panels.

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Ingenuity, reliability, and an agile approach to sampling deliver quicker turnarounds and sourcing for hard-to-reach audiences.

“Every time a project that involves an online study comes through, I reach out to Innovate MR first because I know we can rely on them. They are super responsive and have become real teammates! To boot, they are always faster, and our data always seems cleaner than some other providers we’ve used.”

Real People. Quality Data. Faster Answers.TM